For startups · Path to PMF

Path to Product-Market Fit.

Most startups run out of runway hunting for product-market fit. This DB engagement is a short, hands-on sprint that takes the heavy lifting off your plate at the stage the burn hurts most — and gets you properly into market.

Book a Discovery Call

Why it matters

Find your fit before the runway runs out.

This is a structured, hands-on specialist sprint — not an academic programme. We co-work and co-build with you, run by people who have built, grown and scaled startups from the inside.

Most startups run out of operating runway burning cash while they hunt for product-market fit. Heads-down in the day-to-day grind of building and chasing early sales, founders rarely get the 35,000-foot view of where they actually stand.

We pull together a deep read of your market and competitive position, cross it with a realistic growth trajectory — and exactly how to get there — across product, commercials and operations, so you get on your feet at the stage the burn hurts most.

What you walk away with

The outcomes that get you into market.

Robust positioning

Defensible positioning grounded in your real market and competitive reality — not a slide of adjectives.

Pricing & packaging

Pricing and packaging suggestions that hold up in front of the buyer and fit how they want to buy.

Commercial traction

A clear route to proper commercial traction with the right ICPs and a go-to-market motion your team can own.

Product calibration

An honest read on whether and how product needs adjusting or calibrating for market and competitive factors.

Process

A four-to-six week sprint, not a programme.

The DBD

The sprint kicks off with the Doyle Blackfriars Diagnostic: a structured read of where you actually stand across market, product and commercials.

Explore The DBD

Deep dive

A deep analysis of product, commercials and operations, crossed with a realistic growth trajectory and the competitive picture.

Co-build

We co-work and co-build positioning, pricing, ICPs and go-to-market — with weekly check-ins and deliverables every week, not a report at the end.

Into market

You leave with robust positioning, pricing and a clear route to commercial traction you and your team can run with.

Frequently asked questions

Path to PMF, in detail.

It is built for B2B teams where sales still sit largely with the founder, or the first sales hire, and pipeline is relatively inconsistent.

This engagement is also suitable for startups looking at entering new markets, moving into new product categories, or moving to the next level of growth and needing 360 support.

As always, engagements are scoped to the reality of where the startup and team are, and calibrated towards what is achievable and realistic for the team.

Path to Product-Market Fit is scoped to where you are. The depth of the work — and therefore the fee — is calibrated to your size, stage and traction during the diagnostic, since an early-traction team needs different support to one with established, repeatable sales. As with every engagement, the fee is flat, fixed and agreed before we begin.

Path to PMF is a short, focussed sprint — typically four to six weeks — built so it does not drag critical time away from the day-to-day. There are weekly check-ins and a deliverable every week throughout. Exact timelines are set in the statement of work before we begin.

No. We work on a flat, fixed fee only. We do not sit on the cap table, take carry, or accept a percentage of anything.